price tag
Pricing for Profit: Understanding Gross Profit, Margin & Markup July 22, 2013, 1:00pm EDT
“Pricing For Profit” is a lot more than just a catchy phrase. Many small businesses establish their selling prices by simply copying what their competitors charge. While this might accidently work, this will often lead to losses or missed profits for any individual company. Another common technique is to calculate the costs to make a product and then add on a profit to arrive at a selling price with little or no regard to what the competition is charging. This will also often lead to serious problems.
 
In order to price for profit, a company needs to know their costs – both variable and fixed costs. But, they also need to know what the market will pay for a given product and what their competitors are charging. After all of these factors have been reviewed, a reasonable price structure can be established.
 
Selling your product at the right price is one of the more important keys to success in business. In this webinar, we will go over the basics of understanding your costs of doing business and relate these costs to an understanding of gross profit, margin and markup. With this information, you should be in a much better position to put the RIGHT PRICE on your product or service.

About the Presenter(s)

 Larry  Hunt

Larry Hunt owned and operated 5 successful businesses in the quick printing industry from 1973 until 2010. After graduating with a Bachelor’s degree from Rutgers and an MBA from Pacific Luther University, Larry worked as a manager for a construction company. He started and sold 4 successful quick printing businesses, and a very successful newsletter publishing business.

SCORE Volunteer